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Introduction for Real Estate Photography

Introduction for Real Estate Photography

Hi my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography. Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas.<br/><br/><h2>Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.</h2><br/>Firstly, it's important to remember that though there are formulas and rules of real estate photography that you'll be thinking about every shoot, every agent and broker has different preferences and goals, depending on their taste and the distinctive characteristics of the listing. Therefore after you've met the agent and gone through baseline introductions, ask them to give you a tour of the property so they can voice any specific shot ideas,angles are elements of the property they especially want to capture.<br/><br/>This will give you a good sense of their marketing goal and the layout of the house so you can mentally prepare for the forthcoming shoot. Don't hesitate to respectfully raise concerns if agent has a poor shot idea that you know won't work. In these situations you may want to take the shot and show them it's a bad idea rather than trying to describe why. Nonetheless, the ultimate goal is to give the agent what they want, so be compliant and experiment with bizarre ideas if necessary.<br/><br/>Sometimes you may even be surprised. After you've gotten a tour from the agent, start prepping the house for photos. This means turning on all light fixtures and lamps, pulling up blinds and hiding remote controls, Kleenex boxes, sponges and any other items inside that will show poorly in photos and make it difficult on your <a href="https://www.phixer.net/">real estate image retouching company</a>. For staged houses, you probably won't have to move anything out of the way but in properties where the homeowners are still living there, you may have to hide some personal items and declutter a bit. Remember you have a limited amount of time to finish the shoot, so if the house is overly cluttered or unprepared for shooting, ask the agent whether you should reschedule or if they're comfortable shooting the property in its present condition. There's only so much you can do and you're a photographer not a home cleaner/stager.<br/><br/><h2>Do not spend more than 15 minutes prepping the property.</h2><br/>Do what you can within that limit, however moving heavy furniture, decluttering every room, sweeping etc are not your responsibilities. If you have time, avoid including the following items in your shots; bath mats, small carpets or mats on the kitchen floor, modems and bundles of cords, the homeowner's personal photos, toothbrushes, shampoo bottles and personal toiletries in general, trash cans, bedside alarm clocks, home phones, dog beds, litter boxes and anything else that will negatively affect the marketability of the listing. Usually these items can be gently move to the outside of the frame of the photo, then returned once you finish capturing the space. A note on blinds, in general all window blinds should be pulled up there are few exceptions to this rule, so leave the blinds up if;<br/><br/>A. The view outside is really unpleasant, for example there's a dumpster and industrial refinery, a chaotic construction site or anything else that would devalue the listing.<br/><br/>B. If the agent and insists for whatever reason, on leaving them down, you are after all working for them.<br/><br/>And lastly:<br/><br/>C. If the blinds are broken and won't stay level or pull up entirely. Sometimes excessively heavy blinds can be problematic and it's best not to risk pulling them off the wall. Leave the blinds down and twist them open so light can come through the windows. Other notes on prepping the house; make sure you remove security signs from the front yard before taking exterior shots, also hoses should be either coiled or removed from view.<br/><br/>Garage doors should be closed and garbage cans either moved into the garage or out of view. In kitchen's especially, make sure you double check for cabinet under lighting and turn the stove lights on. Dining room and breakfast table chairs should be tucked in even and orderly. Fans, fireplaces, TVs in any other kinetic features of the listing should be turned off. These objects will appear blurry and disorienting once the disparate exposures are fused by your real estate photo retoucher into an HDR composite.

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Blogs & Insights

Articles covering workflows, industry shifts, and how editing decisions impact listing performance.

5 Ground Rules for Effective Virtual Staging

July 27, 2020

5 Ground Rules for Effective Virtual Staging With the power of virtual staging, anyone can transform an empty room into something grand and beautiful. We know that it is an excellent way to produce fast and secure real estate images appealing to potential buyers. Moreover, it is now considered another useful technique used by real estate pho...

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How Real Estate Marketing Changed Due to COVID-19?

July 20, 2020

How Real Estate Marketing Changed Due to COVID-19? We are already halfway down 2020, and everything that happened so far seems to be a nightmare, specifically, the coronavirus pandemic. Its massive effect worldwide does not only affect people but also crippled most nations’ economies. With all the lockdowns and border restrictions, some businesses...

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Advantages and Benefits of Single Property Websites

July 13, 2020

Advantages and Benefits of Single Property Websites There is a highly recommended technique in real estate marketing that lets realtors sell properties faster and easier than using the standard multiple listings websites. It is known as the single property website: the new useful platform to showcase a property attractively. Learning and understand...

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Starting Your Real Estate Photography Business in 2020

July 6, 2020

Starting Your Real Estate Photography Business in 2020 With the current global situation bought by the ongoing pandemic, several industries have been affected. However, many of them also boomed during this crisis, just like the other successful businesses we know today. Let us talk about the photography business. There are different types of photograp...

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Common Virtual Staging Terminologies You Should Know

June 29, 2020

Common Virtual Staging Terminologies You Should Know It is undeniably true that the prominence of virtual staging in the real estate market plays a significant role in attracting more potential buyers than using usual photographs. Despite this new trend, one must know that it does not make traditional photographs obsolete. Instead, it is another alt...

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What is Virtual Staging in Real Estate Photography?

June 26, 2020

What is Virtual Staging in Real Estate Photography? There is a new hype in the real estate photography industry. Both the realtors and real estate image retouching companies are considering this the modern ‘holy grail’ of real estate marketing. The concept of virtual staging has been the topic these days because it is easy to use and of its power t...

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Real Estate Photography Must-Have Shot List

June 15, 2020

Real Estate Photography Must-Have Shot List The use of compelling visuals in real estate marketing matters as it plays paramount importance to a property&#8217;s viability in the market. As a photographer, you must know that there is no room for useless photos and that the clients always expect quality images from you. You want to make sure...

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Twilight Real Estate Photography and Editing Tutorial

June 1, 2020

Twilight Real Estate Photography and Editing Tutorial Impressing potential buyers by showcasing beauty and creativity from you photos will make your house sell fast. You must show exciting portfolio once you put your house on sale online. Taking pictures of the exterior and the interior of the property are the first important things one must do. With...

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Tips How to Straighten and Color Correct Real Estate Photos on Adobe Lightroom

May 24, 2020

Tips How to Straighten and Color Correct Real Estate Photos on Adobe Lightroom When taking pictures of rooms in a house, there are times when the picture does not possess exact same look from the actual scene. Even if you try your hardest to fix the lighting or the camera itself, the picture really is not that good. This is the reason Adobe Lightroom is very useful when [&he...

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Adobe Lightroom Plugins for Real Estate Photo Editing

May 18, 2020

Adobe Lightroom Plugins for Real Estate Photo Editing Adobe Lightroom Plugins for real estate photo editing assist you in creating an impeccable visual presentation to your target market. It comes with full features and functionalities, providing everything you need to work on your project. As you know, Adobe Lightroom is one of the most sought-for p...

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Learning Adobe Photoshop CC with Zero Knowledge for Real Estate Editing

May 14, 2020

Learning Adobe Photoshop CC with Zero Knowledge for Real Estate Editing If you have zero knowledge in editing photos for your real estate business, Adobe Photoshop CC can help you acquire basic editing skills and tools such as Photoshop, brushes, navigation, and selection. Some of the skills you will learn include improving image quality, using special effects, retouc...

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Basic Real Estate Photography Equipment for Aspiring Photographers

May 7, 2020

Basic Real Estate Photography Equipment for Aspiring Photographers Do you have what it takes to be a real estate photographer? Are you equipped with the important skills and unmatched creativity to stand out from the others? These are just two of the most frequently asked questions when it comes to out-rivaling competitors in this field. But more than skills and ...

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How to Make a High Dynamic Range Real Estate Photo using Lightroom

April 29, 2020

How to Make a High Dynamic Range Real Estate Photo using Lightroom In taking photographs of houses and other real estate properties, there are always challenging things that photographers face. The technique called High Dynamic Range (HDR) makes the work of the photographer easier. When he shoots photos from the inside, all the details of the room are obviously v...

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10 Remarkable Skills and Attitudes of a Real Estate Photo Editor

April 25, 2020

10 Remarkable Skills and Attitudes of a Real Estate Photo Editor Real estate photography is a profitable business at its best. However, to be successful in this field, it requires more than just having the perfect lens and essential photography skills. That is because given that the industry of real estate photography has a lot of competition, one has to be at ...

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4 Adobe Photoshop Tools to Edit your Real Estate Photo

April 20, 2020

4 Adobe Photoshop Tools to Edit your Real Estate Photo Post-processing of real estate photos usually takes a lot of time. Photographers spend hours in enhancing photos of a property through editing and retouching in order to produce amazing yet realistic images that are sure to attract potential buyers of the listing, and convert them to customers. Wh...

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Top 5 Things to Remember Before Hiring a Real Estate Photo Editor

April 16, 2020

Top 5 Things to Remember Before Hiring a Real Estate Photo Editor Hiring the services of a highly-trained real estate photo editor has lots of advantages. Aside from saving you the time you exhaust in editing your photos, you are assured that professional photo editors are experts in their own field. They are the people who can produce stunning, high-quality ima...

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How to Edit your Real Estate Video using Adobe Premiere Pro CC

April 10, 2020

How to Edit your Real Estate Video using Adobe Premiere Pro CC The most advanced digital imaging software used in photo editing is Adobe Photoshop Creative Cloud (CC). Adding effects to real estate pictures can be limitless unless your retouching skills are exceptional. This is not to discourage beginners but it is a popular notion that whenever you have a co...

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Top 11 Amazing Real Estate Photographers to Follow

March 28, 2020

Top 11 Amazing Real Estate Photographers to Follow In this era wherein Internet has made almost everything accessible and essentially marketable to most of us, social media platforms have become a staple of marketing for real estate agents. Based on a study conducted by the National Association of Realtors, most real estate agents’ top picks among...

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Learn Real Estate Photography with Zero Knowledge: Featuring Top Realtors in US

March 23, 2020

Learn Real Estate Photography with Zero Knowledge: Featuring Top Realtors in US Real estate photography is a significant marketing tool that has the power either to attract potential buyers or drive them away. This strong influence to make or break a deal, epitomized in images, brands real estate photographers as important to realtors, making this business a profitable one. I...

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7 Basic Adobe Lightroom Tips to Enhance your Real Estate Photos

March 9, 2020

7 Basic Adobe Lightroom Tips to Enhance your Real Estate Photos Professional real estate photographers are growing in numbers very fast because of the increased interest of many people in the real estate industry niche. Adobe Lightroom, considered by most editors as the most popular post-processing tool, is an excellent aid in creating high quality photos and ...

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