February 11, 2020

February 11, 2020
Video editing can reconstruct ordinary videos into something different. Enjoying with your family on a trip for a well-deserved vacation, or attending special occasions with relatives and friends, or simply having real estate videography as your bread and butter, taking videos is totally a normal thing to do.
Today most of what we think of can be done at the tip of our fingers. Editing is one common job when it comes to video enhancement. Old images, photos and videos are the ones that are preferred to be edited. But there are enhancements that are done on new photos or videos, primarily to add missing important features.
With proper knowledge on video editing, it can be guaranteed that profits grow when done in a professional manner. Video editing is valuable because it is the only way to blend images and sounds to make the audience emotionally connected for real estate marketing. Video editing is one of the most sought after tasks when it comes to real estate videography.
Before you edit your first video, you need to:
1. Close a real estate deal.Use good music. Choose music that matches the house’s personality. Websites like www.soundstripe.com or www.audiojungle.net are great sources of good music.
Start off with a strong establishing shot. If the house has a pleasant kitchen, start presenting the kitchen first then show the location of the property using drone. This shows the overview of what the house really looks like.
Make sure your clips flow. Video clips must be put together in order. Real agents and potential buyers like to see clips that video which starts from the entrance to the living room; from the living room down to the kitchen; from the kitchen to the dining room, etc. This should be the flow of your video. The purpose is to show the actual layout of the property.
Make sure you have good pacing. Avoid using long video clips because people will get bored quickly. One to two minutes video is quite long enough.
Make the property look bright. House videos that receive natural light are a lot better than having over-exposed videos.
Add some graphics. Be sure to add some animations in the video like the real estate agent’s basic information like website, email and a little bit of profile. You may go to www.motionarray.com and use After Effects Templates that can be downloaded from the Internet.
There are real estate videos that are primarily focused only on houses. When you are a videographer that focuses only on houses, these are some important tips. It is necessary to identify too, the type of camera and the setting used, and the skill on how to put and edit them altogether.
Note: In this set of tips, video was done using a Canon 80D 60 frames/sec which is converted to 24 frames per slow motion with a 16mm equivalent lens on the camera. Editor used the Adobe Premiere Pro timeline.
By using the Parallax Effect, panning all the areas inside a house is done by cutting together all your house videos and putting them together using the Parallax Effect. During the filming of houses, videographers should focus more on their amenities like the basketball court, picnic area, and the gazebo.
Keep in mind that videos must be done at a minimal time compact type so that people will not look for other short videos. It is advisable to take as many possible angles as you can especially if you’re inside a room.
Furthermore, when you use a Panasonic GH4, the following are the tips. This camera fits perfectly in a drone. Under this camera is a 7-14mm F/4 lens which is the widest-angled rectilinear lens that is an aperture zoom lens. For the settings, you may use ISO 200-800, f4-f9, 1/50 for indoor shoots and ISO 200, f22, 1/50-1/100 for outdoors.

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