Where experts share their experiences.
21st-century technology has changed how we sell and promote real estate properties. Building complicated showrooms and prematurely spending on renovations are a thing of the past, and the virtual staging process has eliminated the need for elaborate …
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The real estate industry heavily relies on visual appeal for sales. Most customers prefer to see clean and well-kept properties on the listing before setting an appointment to see the premises. Several agents rely on professional post-production comp…
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Clients want to patronize products or services unique from the rest, and they are often adamant about labels and personalization. In 2022, more businesses are leaning toward creativity and personal touch to increase sales likelihood and conversion on…
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Your tools can make or break your success in the real estate photography industry. Your cameras and lenses determine the quality of the image you’ll produce, which is why you should invest in the best Canon lens for photography. Using the best lens f…
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Regardless of how appealing or valuable you think your home is, you shouldn’t expect to sell it off quickly, primarily due to the highly competitive real estate industry. Home buying is a long and often complicated process that requires skills and st…
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Most want to fix different areas of their home when they’re selling it, thinking that these upgrades will make the property more appealing and valuable. Home upgrades are beneficial for various reasons, but some things in the house are better left un…
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Selling your house is a great way to earn profits, especially if you invested in home upgrades that warrant high ROIs for the past years. A homestead is an essential commodity, so you can expect interested buyers to assume ownership of your property.…
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Real estate properties are some of the most in-demand assets this year. As more people are moving in and out of suburbs, there are more homes on the market. Hiring an excellent real estate editor would give you a beautiful photograph adequately showc…
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Marketing helps promote businesses for more visibility and sales. The buyer demands are growing and becoming more complex, and real estate companies are becoming more competitive. You need to develop creative marketing tactics like virtual staging se…
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Technology has opened the doors to creating artistic 2D and 3D real estate listings using the best software available. Digital alterations are necessary to highlight the best areas and show potential with small spaces, especially those with similar i…
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As mentioned in the previous blog, manipulating a TV’s screen in real estate images is entirely possible. And the bonus part? It practically follows the step needed when adding that fiery fire effect on a fireplace in an image. Before going through t…
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Selling a property that needs an overhaul can be complicated and intimidating, mainly when most of the listings online feature completely furnished houses. Even if you use high-quality images edited by a real estate photo retouching company for the l…
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If there is one thing that other realtors tend to forget in their listings these days aside from the real estate images, it is the floor plan. A floor plan is a drawing to scale that shows the property as seen from above. It shows the layout and the …
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We are already halfway down 2020, and everything that happened so far seems to be a nightmare, specifically, the coronavirus pandemic. Its massive effect worldwide does not only affect people but also crippled most nations’ economies. With all the lo…
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Video editing can reconstruct ordinary videos into something different. Enjoying with your family on a trip for a well-deserved vacation, or attending special occasions with relatives and friends, or simply having real estate videography as your bre…
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Professional real estate photographers are growing due to the increased interest of many people in the real estate industry. Adobe Lightroom—one of the most popular post-production tool, is an excellent help in creating an ideal high-quality picture …
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Real estate photography has always been an in-demand business. People sell houses which means a photographer is needed in order for them to be able to show their house in its best light. Real estate photography is not just a simple matter of taking p…
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One of the most amazing features of a camera is its shutter speed, the other two being the Aperture and the ISO. If you want to change the brightness of the photo, you rely on shutter speed. If you also need to create dramatic and significant effects…
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There are countless reasons why you should consider using video in your real estate business. Using video as marketing strategy is perhaps the best way to capture the true spirit of the property. In this way, you can offer your potential clients the …
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As the years go by, strategies for effective sales and marketing have changed. Often, consumers’ taste and preferences change along the way and marketers have to adjust. Being in the real estate industry, you also need to be abreast with the trends a…
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When you’re searching for a home, there’s so much work that needs to get done. It is a big financial investment that can affect your future and your family’s future. Making sure that you purchase the right home is of high importance. In addition to t…
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With the internet becoming an indispensable platform for selling, you cannot afford not to be found online as a business owner. Especially when you’re in the real estate industry, the competition can be tough. You need to be ahead in the game to outs…
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For every homeowner, taking on the challenge of selling one’s home can be tough. This can be frustrating especially if you’re in a rush to close the deal. It can be difficult to wait day after day for the perfect buyer who’s going to put down the mon…
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In the world of real estate, competition can be tough. As a realtor, it is essential to make sure that you rise above your competitors and are able to sell your properties fast. Marketing the properties in a certain way would help you attract more po…
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The real estate world is a hectic industry. It’s cutthroat and highly competitive. From representing the best properties to making a successful sale in a matter of hours, every task is of high importance. You need to be constantly moving forward in o…
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In shooting real estate, the important task is to keep or improve the property’s value by prepping it properly. This is your responsibility as a photographer. However, you also have to follow the taste and preference of the agent or the homeowner and…
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