As the years go by, strategies for effective sales and marketing have changed. Often, consumers’ taste and preferences change along the way and marketers have to adjust. Being in the real estate industry, you also need to be abreast with the trends and sell your properties quickly. With the amount of competition in the market, you could not afford to keep the properties on listings for long.
If you want to take your business up a notch, then you need to be smart with your marketing strategies. Here are some tricks that you could use this 2018 to market and sell your properties quickly:
Video is the new king in 2018. Social media platforms like Facebook are giving it more weight when it comes to organic reach. More online users are also like watching videos. This allows you to stand out among the crowd. This builds your brand in the process while improving your conversion. It’s not just about adding videos to your listings but also adding different types of videos on your social media platforms that add an interesting take on your brand.
Improve listing photos
Make sure that you upgrade your listings in order to sell faster. This will encourage potential buyers to check your properties. User better photos and hire a professional photographer and real estate photo editor. Doing so ensures that you get high-quality images and the best angles for your photos. Better photos give potential buyers a clear picture of what the property can offer them.This is one of the best ways to get more people interested in the property. You have no excuses why you couldn’t get the best images for your listings since there are a lot of reliable real estate photographers around already.
Add live chat
Do not underestimate the power of having a live chat option, especially if you have your own website. Make sure that you use your website to its best potential when it comes to selling properties. If you use your site for this purpose, then it would be better to have a 24/7 live chat option. This is an effective tool for conversion. Visitors can ask questions in real-time. Live chat also improves their user experience. You are also able to get information and follow up on these prospects later on. This ensures that you won’t miss any possible sale.
Social media is in the forefront of marketing today. If you want to effectively reach your market and make a sale, then your best bet would be having a strong presence on different social media platforms. Aside from this, you are also able to build your brand through social media. You don’t have to stick with posting listings on social media. You need to go above and beyond this common tactic. You can post videos and helpful tips when it comes to real estate purchases. Become a go-to resource when it comes to your industry. This increases engagement and creates a more reliable brand for you.
Ask for referrals
Do not underestimate the power of referrals. Ask your clients for referrals and make this your practice. Clients who have had good experiences with you will definitely refer you to family and friends. A majority of people trust recommendations from those they know even more than other types of marketing efforts. Make sure that when your clients are happy with your service that you ask them for referrals. Ask them to pass along your business card to those who will need your services.
Follow-up your clients
As a real estate broker, maintaining good relationships with previous clients is a must. Make sure that you stay in touch with them. You can do this by making and sending email newsletters to former clients. Make sure that these are valuable and helpful. Provide content that they can use and is relevant to your industry. This will ensure that clients will remember you in case they will need your help again.