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Introduction for Real Estate Photography

Introduction for Real Estate Photography

Hi my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography. Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas.<br/><br/><h2>Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.</h2><br/>Firstly, it's important to remember that though there are formulas and rules of real estate photography that you'll be thinking about every shoot, every agent and broker has different preferences and goals, depending on their taste and the distinctive characteristics of the listing. Therefore after you've met the agent and gone through baseline introductions, ask them to give you a tour of the property so they can voice any specific shot ideas,angles are elements of the property they especially want to capture.<br/><br/>This will give you a good sense of their marketing goal and the layout of the house so you can mentally prepare for the forthcoming shoot. Don't hesitate to respectfully raise concerns if agent has a poor shot idea that you know won't work. In these situations you may want to take the shot and show them it's a bad idea rather than trying to describe why. Nonetheless, the ultimate goal is to give the agent what they want, so be compliant and experiment with bizarre ideas if necessary.<br/><br/>Sometimes you may even be surprised. After you've gotten a tour from the agent, start prepping the house for photos. This means turning on all light fixtures and lamps, pulling up blinds and hiding remote controls, Kleenex boxes, sponges and any other items inside that will show poorly in photos and make it difficult on your <a href="https://www.phixer.net/">real estate image retouching company</a>. For staged houses, you probably won't have to move anything out of the way but in properties where the homeowners are still living there, you may have to hide some personal items and declutter a bit. Remember you have a limited amount of time to finish the shoot, so if the house is overly cluttered or unprepared for shooting, ask the agent whether you should reschedule or if they're comfortable shooting the property in its present condition. There's only so much you can do and you're a photographer not a home cleaner/stager.<br/><br/><h2>Do not spend more than 15 minutes prepping the property.</h2><br/>Do what you can within that limit, however moving heavy furniture, decluttering every room, sweeping etc are not your responsibilities. If you have time, avoid including the following items in your shots; bath mats, small carpets or mats on the kitchen floor, modems and bundles of cords, the homeowner's personal photos, toothbrushes, shampoo bottles and personal toiletries in general, trash cans, bedside alarm clocks, home phones, dog beds, litter boxes and anything else that will negatively affect the marketability of the listing. Usually these items can be gently move to the outside of the frame of the photo, then returned once you finish capturing the space. A note on blinds, in general all window blinds should be pulled up there are few exceptions to this rule, so leave the blinds up if;<br/><br/>A. The view outside is really unpleasant, for example there's a dumpster and industrial refinery, a chaotic construction site or anything else that would devalue the listing.<br/><br/>B. If the agent and insists for whatever reason, on leaving them down, you are after all working for them.<br/><br/>And lastly:<br/><br/>C. If the blinds are broken and won't stay level or pull up entirely. Sometimes excessively heavy blinds can be problematic and it's best not to risk pulling them off the wall. Leave the blinds down and twist them open so light can come through the windows. Other notes on prepping the house; make sure you remove security signs from the front yard before taking exterior shots, also hoses should be either coiled or removed from view.<br/><br/>Garage doors should be closed and garbage cans either moved into the garage or out of view. In kitchen's especially, make sure you double check for cabinet under lighting and turn the stove lights on. Dining room and breakfast table chairs should be tucked in even and orderly. Fans, fireplaces, TVs in any other kinetic features of the listing should be turned off. These objects will appear blurry and disorienting once the disparate exposures are fused by your real estate photo retoucher into an HDR composite.

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Top 10 Mind-Blowing Real Estate Photo Editing Facts You Didn’t Know

March 27, 2024

Top 10 Mind-Blowing Real Estate Photo Editing Facts You Didn’t Know
Real Estate Photo Editing

The real estate industry is fast-paced and cutthroat, with an emphasis on visual appeal. Whenever people decide to sell their homes, the following tasks on their to-do list will usually include decluttering, marketing, and scheduling an open house tour or showcase. Most sellers think that these tactics are enough to sell their homes fast – but they’re wrong.

If you want to sell your property as soon as possible, you should invest in professional services that provide image editing for real estate photography, like Phixer. Editing real estate photos is crucial to your success as a seller in the real estate industry.

Continue reading this article so you’ll know mind-blowing real estate photo editing facts.

  1. Homebuyers spend 60% of their time looking at listing photos when searching for homes online. People only spend 40% of their time reading agent descriptions and listing details, proving that real estate photo editing is one of the most potent crafts today to help sellers and real estate businesses build a customer base.
  2. According to an article published by the New York Times, 83% of homebuyers consider real estate photos as crucial factors affecting their decision. And it’s easy to see why – pictures give homebuyers an idea of how the property looks, making it easier for them to assess whether it suits their budget or lifestyle. Moreover, how the property looks in pictures can help homebuyers evaluate if it is appropriately priced or too expensive compared to the average home.
  3. When you entrust professionals to edit a real estate photo using the best tools and techniques, you can sell your home 32% faster than properties without pictures. With high-quality real estate photos, your listing will only spend 89 days on the market compared to 123 days for homes that don’t attach any images.
  4. One article posted in the Wall Street Journal mentioned that a real estate photo could grab and retain a person’s attention for 20 seconds. Without proper real estate photo retouching, you risk reducing the buyer’s attention span by two seconds. This data means that the higher the quality of the photo is, the easier it’ll be for you to grab the attention of the buyers and keep them engaged in your listing.
  5. Investing in image editing for real estate photography allows you to earn 118% more online views than listings with no good images. So if you want to reach as many homebuyers as possible, editing your real estate photos before posting them is the best way to go.
  6. Price is a crucial deciding factor when buying homes, but posting high-quality images on your listing has become just as important. Homes priced at $400,000 to $800,000 (prices way higher than the average) sell 18% better in the first six months of being listed when high-quality real estate photos accompany them.
  7. Real estate photo retouching and editing also allow you to earn more profits. When you include high-quality images in your listing, you can sell your property 39% closer to its original listing price.
  8. When you invest in professional services to edit a real estate photo, you can sell your property for up to $19,000 more. This information means that images can help you negotiate a better price, earning a better ROI from the property.
  9. Properties receive a higher asking price per square foot if professionally edited real estate photos accompany the listing. Therefore, visual appeal through post-production is essential.
  10. Even though editing real estate photos comes with tremendous benefits, only 15% of properties online were professionally shot. This data shows that more than half of the sellers still use poor images or don’t use illustrations in their listings.

Never Skip On Editing Real Estate Photos

The data presented above shows how important it is to use high-quality, properly edited real estate photos. Even if you’re still a neophyte in the real estate industry, using the best real estate photos in your listing can undoubtedly jumpstart your career and make your property stand out. So what are you waiting for?

Start looking for companies that offer real estate photo editing services. Sure, you’ll have to spend a few bucks to avail of their services, but doing so will surely be worth it in the long run!

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