Phixer
PortfolioAbout UsContact
Sign InSign Up
Tutorials

Learn how to get the most out of Phixer's editing services.

Blog

Tips, trends, and insights for real estate marketing success.

FAQ

Quick answers to common questions about our services.

Latest Tutorial & Blog

Introduction for Real Estate Photography

Introduction for Real Estate Photography

Hi my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography. Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas.<br/><br/><h2>Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.</h2><br/>Firstly, it's important to remember that though there are formulas and rules of real estate photography that you'll be thinking about every shoot, every agent and broker has different preferences and goals, depending on their taste and the distinctive characteristics of the listing. Therefore after you've met the agent and gone through baseline introductions, ask them to give you a tour of the property so they can voice any specific shot ideas,angles are elements of the property they especially want to capture.<br/><br/>This will give you a good sense of their marketing goal and the layout of the house so you can mentally prepare for the forthcoming shoot. Don't hesitate to respectfully raise concerns if agent has a poor shot idea that you know won't work. In these situations you may want to take the shot and show them it's a bad idea rather than trying to describe why. Nonetheless, the ultimate goal is to give the agent what they want, so be compliant and experiment with bizarre ideas if necessary.<br/><br/>Sometimes you may even be surprised. After you've gotten a tour from the agent, start prepping the house for photos. This means turning on all light fixtures and lamps, pulling up blinds and hiding remote controls, Kleenex boxes, sponges and any other items inside that will show poorly in photos and make it difficult on your <a href="https://www.phixer.net/">real estate image retouching company</a>. For staged houses, you probably won't have to move anything out of the way but in properties where the homeowners are still living there, you may have to hide some personal items and declutter a bit. Remember you have a limited amount of time to finish the shoot, so if the house is overly cluttered or unprepared for shooting, ask the agent whether you should reschedule or if they're comfortable shooting the property in its present condition. There's only so much you can do and you're a photographer not a home cleaner/stager.<br/><br/><h2>Do not spend more than 15 minutes prepping the property.</h2><br/>Do what you can within that limit, however moving heavy furniture, decluttering every room, sweeping etc are not your responsibilities. If you have time, avoid including the following items in your shots; bath mats, small carpets or mats on the kitchen floor, modems and bundles of cords, the homeowner's personal photos, toothbrushes, shampoo bottles and personal toiletries in general, trash cans, bedside alarm clocks, home phones, dog beds, litter boxes and anything else that will negatively affect the marketability of the listing. Usually these items can be gently move to the outside of the frame of the photo, then returned once you finish capturing the space. A note on blinds, in general all window blinds should be pulled up there are few exceptions to this rule, so leave the blinds up if;<br/><br/>A. The view outside is really unpleasant, for example there's a dumpster and industrial refinery, a chaotic construction site or anything else that would devalue the listing.<br/><br/>B. If the agent and insists for whatever reason, on leaving them down, you are after all working for them.<br/><br/>And lastly:<br/><br/>C. If the blinds are broken and won't stay level or pull up entirely. Sometimes excessively heavy blinds can be problematic and it's best not to risk pulling them off the wall. Leave the blinds down and twist them open so light can come through the windows. Other notes on prepping the house; make sure you remove security signs from the front yard before taking exterior shots, also hoses should be either coiled or removed from view.<br/><br/>Garage doors should be closed and garbage cans either moved into the garage or out of view. In kitchen's especially, make sure you double check for cabinet under lighting and turn the stove lights on. Dining room and breakfast table chairs should be tucked in even and orderly. Fans, fireplaces, TVs in any other kinetic features of the listing should be turned off. These objects will appear blurry and disorienting once the disparate exposures are fused by your real estate photo retoucher into an HDR composite.

Read More ↗

What's New?

AI Real Estate Photo Editing

AIPhixer AIReal Estate Photo Editing

Instant, professional-quality edits powered by AI technology—perfect for tight deadlines.

Read More ↗
Photo Editing

Professional editing that makes properties shine.

Declutter

Remove unwanted objects for clean, distraction-free images.

Video Editing

Cinematic property tours that captivate and convert buyers.

Virtual Twilight

Convert daytime shots into dramatic dusk photography.

Virtual Staging

Add designer furniture to showcase a property's full potential.

AI Editing New

Lightning-fast edits powered by advanced AI technology.

Lawn Replacement

Transform dull lawns into lush, vibrant green instantly.

AI Website Builder

Build stunning listing websites in minutes, no coding needed.

Phixer

Trusted editing partner for real estate professionals since 2009.

Expert editors, proven quality, 24/7 support.

+1 206-934-1858

155 NE 100th St., #309, Seattle WA 98125

support@phixer.net

Community

  • About Us
  • Portfolio
  • Tutorials
  • Blog
  • FAQ

Services

  • Photo Editing
  • Video Editing
  • Virtual Staging
  • Lawn Replacement
  • Declutter
  • Virtual Twilight
  • AI Editing
  • Website Builder

© 2026 Phixer, Inc. All Rights Reserved

  • Privacy Policy
  • Terms of Use

A Guide on How to Optimize Your Real Estate Listings

December 25, 2017

A Guide on How to Optimize Your Real Estate Listings
Real Estate

With the internet becoming an indispensable platform for selling, you cannot afford not to be found online as a business owner. Especially when you’re in the real estate industry, the competition can be tough. You need to be ahead in the game to outsell your competitors and reach your market faster.

In order to outsell your competitors and reach your market faster, you need to establish a strong presence online and make your listings accessible to potential buyers. Aside from just posting, you also need to ensure that your listings are optimized.

Here are some considerations that you need to take into account in order to optimize your listings:

1. Add relevant content.
Make sure that you have effective copy and text for your listings. This is a must if you want to sell your properties quickly. Aside from that good copy also ranks well with search engines. Make sure that you add an adequate description of the property and include the address. Use local keyword phrases, as well. This is necessary especially if you are servicing a specific area or state. Use common local search terms and customize these depending on your specific area. Making sure that these are included will help buyers find your property easily online.

2. Include reviews.
As a business, it is essential to establish your credibility with your potential customers. To do so, add positive reviews from previous clients. Make sure that you have solicited feedback from happy clients every time you make a sale. This is something that many potential buyers look for when checking out listings. They want to know if you have a good reputation as a broker and have given home buyers many positive experiences during the long grueling path to home purchasing.

3. High-quality real estate photos and videos.
Do not underestimate the power of good property photos and videos. These are necessary in order to encourage potential buyers to check out the property in person. The majority of the buyers get persuaded by the photos and videos featured in listings. Most consumers are visual. So having photos will definitely help your bottom-line, as well. Relevant images and videos also help you in improving your online search ranking. Make sure that these enhance the visitor’s experience and encourages them to take a look at the property. Take advantage of the professional photos and videos that you have invested in and might as well ask some help from real estate photo editor to make your photos stand out.

4. Put listings on major sites.
Posting your property listings on the major listing websites can also help in optimizing their visibility. These sites are usually credible and are high ranking in most search engines. Having credible links to your listings will help boost your own ranking. This also helps in making a sale faster and gets your property to as many potential buyers as possible.

5. Incorporate your social media.
If your business is active on different social media platforms, it’s also best to incorporate these into your listings. This helps build client relations and act as a key platform for addressing customer service concerns. Make sure that you are available on the major social media platforms that your customers are using. Posting available properties on social media platforms also will help to spread the word. This optimizes your listings and links back to your listings.

6. Keep your listings (on your site).
If you are running your own website, don’t delete previous listings. Mark them as sold and keep the content and images on your site. If you can get reviews from buyers, then update your listing to include status and the feedback from the buyer. This helps in optimizing your site, especially in keeping relevant keywords on your website. This also shows potential buyers the properties that you had success in selling and gives them a glimpse of the type of service that you provide.

Complete Solution

Ready to work with us?

Send us your photos and let our expert real estate photo editors handle the editing — fast, accurate, and ready for publishing.

Talk to an expert