Introduction
A growing number of buyers view property listings online. Data from the National Association of Realtors suggests that over 40% of US homebuyers started their search for a new property by visiting websites and perusing online listings in 2023. Viewing images is one of the most influential aspects of the buyer journey.
Studies show that prospective buyers spend around 60% of their time looking through photographs compared to just 20% reading the property description (source). This information is key when you consider that professional real estate photo editing can increase property value perception by up to 20%.
Getting the images right can make the difference between impressing clients and closing a deal, and failing to secure even a viewing. In this guide, we’ll explore the incredible benefits of real estate photo editing services.
What is Real Estate Photo Enhancement?
Images play a pivotal role in influencing perceptions and creating impressions of properties. Whether you’re building an online listing or a glossy brochure, including professional, high-quality, relevant images can help you boost lead creation and encourage prospective buyers to arrange a viewing, take a virtual tour or contact your real estate agency.
Real estate photo enhancement involves using cutting-edge technology to improve the quality and clarity of photographs and video footage. The aim is to optimize the chances of selling properties by showcasing them in their best possible light.
Professional photo editing for real estate agents, sellers, and photographers covers a wide range of services, including photo galleries, virtual twilight, video editing, and virtual staging.
What Are the Benefits of Real Estate Photo Editing?
There are several benefits of real estate photo editing. Key advantages include:
- Increased value perception
One of the most significant benefits of real estate photo enhancement is how edited photos affect property value. A large-scale study by AXA revealed that buyers estimated the asking price of a property at 21% higher when comparing professional and basic images of the same home.
- Selling properties faster
‘Does photo editing help sell homes faster?’ is a common question posed by vendors and real estate agents. The answer, according to research from Redfin, is yes. On average, homes that are marketed using professional real estate photo editing services sell 32% faster.
- Achieving higher sales prices
Studies indicate that using professional images for real estate not only increases value perception and the speed of sales, but it also boosts sales prices. An analysis of over 200,000 listings by VHT revealed homes with professional photographs sold for over 30% more than those with basic images. Asking prices can be up to 47% higher.
- Generating more interest
It’s not always easy to make a property stand out or attract attention, especially if the market is slow, demand is low, or there are multiple similar homes up for sale in the area. One of the key reasons to invest in professional real estate editing is to generate more interest and make your listings catch the eyes of interested buyers. Listings that feature professional-grade photography can increase views by over 115% (source).
- Attracting buyers
The vast majority of buyers consider images important when viewing listings and online brochures. Almost 80% of buyers would be less interested in viewing a property if the listing featured poor-quality or unattractive photographs (source).
- Maintaining authenticity
Real estate photo enhancement is designed to make images look more appealing and attractive to engage buyers and create a positive impression. The best professional real estate photo editing services achieve this goal while maintaining authenticity. One of the main risks of using services is creating gaps between real life and online galleries. As an agent or property owner, you don’t want to present a home that looks completely different, causing buyers to be underwhelmed or disappointed when they visit.
The Phixer Difference: Making Your Listings Stand Out
Phixer specializes in real estate photo editing and enhancement to make your listings stand out and shine. Utilizing cutting-edge techniques and tools, Phixer optimizes photographs to create stunning image galleries and generate high-quality leads.
The image below demonstrates the incredible impact of subtle, authentic real estate photo enhancement services:
Summary
Data suggests professional photo editing can increase property value perception by up to 20%, but that isn’t the only benefit of real estate photo enhancement. Professional photo editing for real estate agents and owners can increase listing views, boost asking and sales prices, and help agents and vendors sell properties faster.
If you’d like to learn more about the amazing advantages of real estate image editing, contact the friendly, experienced Phixer sales team today.