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Introduction for Real Estate Photography

Introduction for Real Estate Photography

Hi my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography. Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas.<br/><br/><h2>Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.</h2><br/>Firstly, it's important to remember that though there are formulas and rules of real estate photography that you'll be thinking about every shoot, every agent and broker has different preferences and goals, depending on their taste and the distinctive characteristics of the listing. Therefore after you've met the agent and gone through baseline introductions, ask them to give you a tour of the property so they can voice any specific shot ideas,angles are elements of the property they especially want to capture.<br/><br/>This will give you a good sense of their marketing goal and the layout of the house so you can mentally prepare for the forthcoming shoot. Don't hesitate to respectfully raise concerns if agent has a poor shot idea that you know won't work. In these situations you may want to take the shot and show them it's a bad idea rather than trying to describe why. Nonetheless, the ultimate goal is to give the agent what they want, so be compliant and experiment with bizarre ideas if necessary.<br/><br/>Sometimes you may even be surprised. After you've gotten a tour from the agent, start prepping the house for photos. This means turning on all light fixtures and lamps, pulling up blinds and hiding remote controls, Kleenex boxes, sponges and any other items inside that will show poorly in photos and make it difficult on your <a href="https://www.phixer.net/">real estate image retouching company</a>. For staged houses, you probably won't have to move anything out of the way but in properties where the homeowners are still living there, you may have to hide some personal items and declutter a bit. Remember you have a limited amount of time to finish the shoot, so if the house is overly cluttered or unprepared for shooting, ask the agent whether you should reschedule or if they're comfortable shooting the property in its present condition. There's only so much you can do and you're a photographer not a home cleaner/stager.<br/><br/><h2>Do not spend more than 15 minutes prepping the property.</h2><br/>Do what you can within that limit, however moving heavy furniture, decluttering every room, sweeping etc are not your responsibilities. If you have time, avoid including the following items in your shots; bath mats, small carpets or mats on the kitchen floor, modems and bundles of cords, the homeowner's personal photos, toothbrushes, shampoo bottles and personal toiletries in general, trash cans, bedside alarm clocks, home phones, dog beds, litter boxes and anything else that will negatively affect the marketability of the listing. Usually these items can be gently move to the outside of the frame of the photo, then returned once you finish capturing the space. A note on blinds, in general all window blinds should be pulled up there are few exceptions to this rule, so leave the blinds up if;<br/><br/>A. The view outside is really unpleasant, for example there's a dumpster and industrial refinery, a chaotic construction site or anything else that would devalue the listing.<br/><br/>B. If the agent and insists for whatever reason, on leaving them down, you are after all working for them.<br/><br/>And lastly:<br/><br/>C. If the blinds are broken and won't stay level or pull up entirely. Sometimes excessively heavy blinds can be problematic and it's best not to risk pulling them off the wall. Leave the blinds down and twist them open so light can come through the windows. Other notes on prepping the house; make sure you remove security signs from the front yard before taking exterior shots, also hoses should be either coiled or removed from view.<br/><br/>Garage doors should be closed and garbage cans either moved into the garage or out of view. In kitchen's especially, make sure you double check for cabinet under lighting and turn the stove lights on. Dining room and breakfast table chairs should be tucked in even and orderly. Fans, fireplaces, TVs in any other kinetic features of the listing should be turned off. These objects will appear blurry and disorienting once the disparate exposures are fused by your real estate photo retoucher into an HDR composite.

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How to Boost Property Sales With Edited Real Estate Photographs

January 30, 2024

How to Boost Property Sales With Edited Real Estate Photographs
Photo Editing, Real Estate Photo Editing

Visual appeal never goes out of style, especially in the real estate industry. Photos can highlight the best amenities of your home and will allow you to negotiate with buyers so you can score better deals. However, merely posting any random picture of your home won’t cut it.

“How can I increase property sales?” is one of the most frequently asked questions by real estate agents. The simple answer lies in producing high-quality real estate photos. Aside from investing in companies that provide high-definition editing services, like Phixer, you can also boost your property sales when you learn how to edit real estate photos.

Edited real estate photos can be your key to boost property sales and gain the most profits from your home when done correctly.

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TL;DR: Here are some of the ways to edit real estate photos to boost property sales to help you get started:

Adjust Light

The clarity and lighting can immensely affect your ability to show off your home. Even if your living room has state-of-the-art technology, you can’t expect your photos to boost your sales if the image is too dark. If you want to know how you can attract real estate sales, start by adjusting the lighting in your photos.

Aside from lighting up the entire room when taking photos, use editing software to lighten up specific dark areas. Editing software, like Lightroom and Photoshop, can come in handy, especially when you’re shooting without any natural light. Only use vibrantly-lit photos as a marketing strategy for advertising the property, as these will attract viewers to look deeper into the objects in the image.

Contrast Color Hues

Another answer to the question of “how can I increase property sales?” is to contrast color hues in your photos. Colors help you communicate with potential buyers and encourage them to draw more attention to the subject of your image. Potential buyers often look for neutral colors when checking real estate photos, especially when looking at the interiors. To contrast color hues successfully, aim to create a cozy feel by using warm tones when editing your photos.

Sharpen Details

You can also boost property sales by sharpening specific details on your real estate photos. More often than not, you’ll have particular amenities in your room that you want to use as a marketing strategy for advertising the property.

You can sharpen details on your real estate photographs by using the sharpen filter of Photoshop or blurring other information around the focal point. You’ll have several options to choose from, but make sure not to go overboard to avoid making your photos look hazy and uninviting.

Remove Clutter

First impressions do last, and seeing clutter in your photo is enough to turn off any homebuyer. Clutter can make your home look small and cramped in photos, and these don’t appeal to any homebuyer. Using clutter-free images should always be part of your real estate marketing plan for sellers!

If you want to remove clutter from your real estate photographs, use the Clone Stamp tool from Photoshop that enables you to paint one part of an image to conceal unwanted objects or details in the photos.

Sky Replacement

Since the exteriors of a home significantly affect its curb appeal, it’s also essential to make sure photos taken from the outside look good. You’ll have difficulty convincing homebuyers to invest in your property if your exteriors look dull and old.

Making use of sky replacement editing techniques is an excellent way on how you can attract real estate sales. With this feature, you can make the sky come alive in your photos as if you took them during bright and sunny days.

Photo Manipulation

Does your grass have varying shades of green? Are you worried that potential homebuyers will notice your dull-looking den in photos? Regardless of how your home looks, photo manipulation is a great tool to enhance the colors or add details to your photos. With this feature, you can use one shade of green to your grass, so your lawn looks more polished or adds some nice flames in your den.

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