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Introduction for Real Estate Photography

Introduction for Real Estate Photography

Hi my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography. Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas.<br/><br/><h2>Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.</h2><br/>Firstly, it's important to remember that though there are formulas and rules of real estate photography that you'll be thinking about every shoot, every agent and broker has different preferences and goals, depending on their taste and the distinctive characteristics of the listing. Therefore after you've met the agent and gone through baseline introductions, ask them to give you a tour of the property so they can voice any specific shot ideas,angles are elements of the property they especially want to capture.<br/><br/>This will give you a good sense of their marketing goal and the layout of the house so you can mentally prepare for the forthcoming shoot. Don't hesitate to respectfully raise concerns if agent has a poor shot idea that you know won't work. In these situations you may want to take the shot and show them it's a bad idea rather than trying to describe why. Nonetheless, the ultimate goal is to give the agent what they want, so be compliant and experiment with bizarre ideas if necessary.<br/><br/>Sometimes you may even be surprised. After you've gotten a tour from the agent, start prepping the house for photos. This means turning on all light fixtures and lamps, pulling up blinds and hiding remote controls, Kleenex boxes, sponges and any other items inside that will show poorly in photos and make it difficult on your <a href="https://www.phixer.net/">real estate image retouching company</a>. For staged houses, you probably won't have to move anything out of the way but in properties where the homeowners are still living there, you may have to hide some personal items and declutter a bit. Remember you have a limited amount of time to finish the shoot, so if the house is overly cluttered or unprepared for shooting, ask the agent whether you should reschedule or if they're comfortable shooting the property in its present condition. There's only so much you can do and you're a photographer not a home cleaner/stager.<br/><br/><h2>Do not spend more than 15 minutes prepping the property.</h2><br/>Do what you can within that limit, however moving heavy furniture, decluttering every room, sweeping etc are not your responsibilities. If you have time, avoid including the following items in your shots; bath mats, small carpets or mats on the kitchen floor, modems and bundles of cords, the homeowner's personal photos, toothbrushes, shampoo bottles and personal toiletries in general, trash cans, bedside alarm clocks, home phones, dog beds, litter boxes and anything else that will negatively affect the marketability of the listing. Usually these items can be gently move to the outside of the frame of the photo, then returned once you finish capturing the space. A note on blinds, in general all window blinds should be pulled up there are few exceptions to this rule, so leave the blinds up if;<br/><br/>A. The view outside is really unpleasant, for example there's a dumpster and industrial refinery, a chaotic construction site or anything else that would devalue the listing.<br/><br/>B. If the agent and insists for whatever reason, on leaving them down, you are after all working for them.<br/><br/>And lastly:<br/><br/>C. If the blinds are broken and won't stay level or pull up entirely. Sometimes excessively heavy blinds can be problematic and it's best not to risk pulling them off the wall. Leave the blinds down and twist them open so light can come through the windows. Other notes on prepping the house; make sure you remove security signs from the front yard before taking exterior shots, also hoses should be either coiled or removed from view.<br/><br/>Garage doors should be closed and garbage cans either moved into the garage or out of view. In kitchen's especially, make sure you double check for cabinet under lighting and turn the stove lights on. Dining room and breakfast table chairs should be tucked in even and orderly. Fans, fireplaces, TVs in any other kinetic features of the listing should be turned off. These objects will appear blurry and disorienting once the disparate exposures are fused by your real estate photo retoucher into an HDR composite.

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Common Virtual Staging Terminologies You Should Know

June 29, 2020

Common Virtual Staging Terminologies You Should Know
Real Estate Photo Editing

It is undeniably true that the prominence of virtual staging in the real estate market plays a significant role in attracting more potential buyers than using usual photographs.

Despite this new trend, one must know that it does not make traditional photographs obsolete. Instead, it is another alternative available in the market to help save costs and develop great visuals.

Hence, if you plan to use virtual staging as part of your real estate photography strategy, it is vital to familiarize yourself with the terms related to the concept. It is the only reasonable way to know that you get precisely the service that you want.

Virtual Staging vs. Traditional Home Staging

The overwhelming popularity of virtually-staged images helped realtors in having more attractive online property listings. When done well, most virtual images look more realistic than traditional home staging.

First, understand the differences between virtually-staged images and the traditional home-staged photos. With home staging, the realtor needs to furnish the property with real furniture, which will be available for clients to visit personally.

Technically, it is tedious to do home staging. You need to seek help from a professional who will charge you a hefty amount for furniture rental and decorations and the logistics support required for transporting the furniture from one place to another.

On the other hand, virtual staging does not require any furniture. What you need is a photo of the empty room, a virtual staging app, or the helping hands of a real estate image editors who are also knowledgeable in virtual staging.

This is why working with a real estate image editing company that offers this service is more efficient than hiring separate individuals or companies to do the job. It can also help you save time and money.

virtual staging

Standard Virtual Staging Terms to Remember

Here are some of the most useful terminologies used by staging artists and companies to fully familiarize yourself with virtual staging. Understanding the terms below will also help you have more concise communication with your virtual staging team and real estate image editors.

Computer-Aided Design – Also known as CAD; It refers to the process of using computers to create or edit online designs

Furniture Set – It is usually a set of furniture used to achieve the style needed for virtually-staged images (e.g., modern, contemporary, vintage)

Rendering – The process of actually producing the final images after all modifications are applied to the original model

Revisions – It refers to all the changes you want to request before rendering the photos; it can be free or with charge, depending on your partner company

Staging Artist – An experienced individual in doing virtually-staged images using CAD and other software like Adobe Photoshop and Lightroom to enhance the real estate photography part

Staging Online Catalog – An online brochure of virtual home furniture and decorations

Turnaround Time – The timeframe needed to finish a set of virtually-staged images; it varies from one company to another

Uploading – It refers to one of the initial stages in creating virtually-staged images wherein you need to send the unprocessed images to the real estate image editing company

Virtual Furniture – The set of digitally-rendered furniture you can use in designing the images

Virtual Home Staging – Refers to the process of creating real estate images using a digital technique that does not require traditional home staging

Virtual Staging App – A downloadable mobile app that allows you to design a room without help from any staging companies virtually

Virtual Staging Companies – Businesses that offer virtual staging services that come in packages to suit your needs

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