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Introduction for Real Estate Photography

Introduction for Real Estate Photography

Hi my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography. Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas.<br/><br/><h2>Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.</h2><br/>Firstly, it's important to remember that though there are formulas and rules of real estate photography that you'll be thinking about every shoot, every agent and broker has different preferences and goals, depending on their taste and the distinctive characteristics of the listing. Therefore after you've met the agent and gone through baseline introductions, ask them to give you a tour of the property so they can voice any specific shot ideas,angles are elements of the property they especially want to capture.<br/><br/>This will give you a good sense of their marketing goal and the layout of the house so you can mentally prepare for the forthcoming shoot. Don't hesitate to respectfully raise concerns if agent has a poor shot idea that you know won't work. In these situations you may want to take the shot and show them it's a bad idea rather than trying to describe why. Nonetheless, the ultimate goal is to give the agent what they want, so be compliant and experiment with bizarre ideas if necessary.<br/><br/>Sometimes you may even be surprised. After you've gotten a tour from the agent, start prepping the house for photos. This means turning on all light fixtures and lamps, pulling up blinds and hiding remote controls, Kleenex boxes, sponges and any other items inside that will show poorly in photos and make it difficult on your <a href="https://www.phixer.net/">real estate image retouching company</a>. For staged houses, you probably won't have to move anything out of the way but in properties where the homeowners are still living there, you may have to hide some personal items and declutter a bit. Remember you have a limited amount of time to finish the shoot, so if the house is overly cluttered or unprepared for shooting, ask the agent whether you should reschedule or if they're comfortable shooting the property in its present condition. There's only so much you can do and you're a photographer not a home cleaner/stager.<br/><br/><h2>Do not spend more than 15 minutes prepping the property.</h2><br/>Do what you can within that limit, however moving heavy furniture, decluttering every room, sweeping etc are not your responsibilities. If you have time, avoid including the following items in your shots; bath mats, small carpets or mats on the kitchen floor, modems and bundles of cords, the homeowner's personal photos, toothbrushes, shampoo bottles and personal toiletries in general, trash cans, bedside alarm clocks, home phones, dog beds, litter boxes and anything else that will negatively affect the marketability of the listing. Usually these items can be gently move to the outside of the frame of the photo, then returned once you finish capturing the space. A note on blinds, in general all window blinds should be pulled up there are few exceptions to this rule, so leave the blinds up if;<br/><br/>A. The view outside is really unpleasant, for example there's a dumpster and industrial refinery, a chaotic construction site or anything else that would devalue the listing.<br/><br/>B. If the agent and insists for whatever reason, on leaving them down, you are after all working for them.<br/><br/>And lastly:<br/><br/>C. If the blinds are broken and won't stay level or pull up entirely. Sometimes excessively heavy blinds can be problematic and it's best not to risk pulling them off the wall. Leave the blinds down and twist them open so light can come through the windows. Other notes on prepping the house; make sure you remove security signs from the front yard before taking exterior shots, also hoses should be either coiled or removed from view.<br/><br/>Garage doors should be closed and garbage cans either moved into the garage or out of view. In kitchen's especially, make sure you double check for cabinet under lighting and turn the stove lights on. Dining room and breakfast table chairs should be tucked in even and orderly. Fans, fireplaces, TVs in any other kinetic features of the listing should be turned off. These objects will appear blurry and disorienting once the disparate exposures are fused by your real estate photo retoucher into an HDR composite.

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Blogs & Insights

Articles covering workflows, industry shifts, and how editing decisions impact listing performance.

Top 8 Important Steps to Real Estate Success in 2022

July 18, 2022

Top 8 Important Steps to Real Estate Success in 2022 The 2022 real estate industry trends involve higher demand for mental health and home office spaces. The real estate agent profession gains better traction as more people want to relocate from urban to rural and vice versa. There&#8217;s no better time to start venturing into the real estate indus...

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6 Photography Tips to Best Sell Your Property

June 30, 2022

6 Photography Tips to Best Sell Your Property For most buyers, nothing beats a live viewing to really appreciate a property for sale. However, it’s expertly shot photos that catch people’s attention and get them interested in the first place. This is why photography is a big part of real estate. Indeed, the importance of great pictures in pro...

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Instagram for Real Estate Marketing

June 21, 2022

Instagram for Real Estate Marketing Even if you’ve never used the app, you won’t be surprised to hear that Instagram is perfect for real estate. After all, it’s a highly visual platform; it’s perfect for a business that relies so heavily on optics. But beyond that, it’s also got location data and geo-targeting functions that allow r...

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Top 5 Exciting Real Estate Trends to Watch in the Year 2022

June 21, 2022

Top 5 Exciting Real Estate Trends to Watch in the Year 2022 The real estate industry is changing its landscape to fit post-pandemic expectations and is more focused on comfortable homes with bigger living spaces. Most digital real estate websites have seen an influx of new audiences, especially those looking to relocate due to work-from-home options. This ...

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Real Estate TikTok – An Ultimate Solution To Effectively Sell Homes

June 7, 2022

Real Estate TikTok – An Ultimate Solution To Effectively Sell Homes Social media is one of the most inexpensive ways to introduce your brand into the world. You must constantly bring in your A-game as a real estate professional, adapting to the times and keeping up with the latest social media trends. A rising 2022 social media trend is TikTok for property, wherei...

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How to Attractively Stage Your Home With the Click of a Mouse

May 24, 2022

How to Attractively Stage Your Home With the Click of a Mouse Over 4.95 billion people have been using the Internet worldwide, turning digital platforms into convenience, innovation, and smooth communication avenues. Most real estate professionals use the World Wide Web to connect with potential buyers, network with like-minded real estate practitioners, and...

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Virtual Staging and its Benefits for the Future of Real Estate Marketing

May 13, 2022

Virtual Staging and its Benefits for the Future of Real Estate Marketing 21st-century technology has changed how we sell and promote real estate properties. Building complicated showrooms and prematurely spending on renovations are a thing of the past, and the virtual staging process has eliminated the need for elaborate setups or props. Digital or virtual staging is t...

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How to Correctly Use a Gimbal?

April 27, 2022

How to Correctly Use a Gimbal? A gimbal works as a cinematographic assistant device that helps you stabilize your video footage. It’s an essential tool if you’re an aspiring blogger or cinematographer. What is a gimbal? A gimbal is a tool that provides support to stabilize the video footage in any desired angles. It has 3 commo...

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How to Edit Marketable Real Estate Photos for Competitive Listing

April 14, 2022

How to Edit Marketable Real Estate Photos for Competitive Listing The real estate industry heavily relies on visual appeal for sales. Most customers prefer to see clean and well-kept properties on the listing before setting an appointment to see the premises. Several agents rely on professional post-production companies like Phixer to edit real estate images sui...

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Top 5 Virtual Staging Companies for Real Estate Sales in 2022

March 25, 2022

Top 5 Virtual Staging Companies for Real Estate Sales in 2022 Clients want to patronize products or services unique from the rest, and they are often adamant about labels and personalization. In 2022, more businesses are leaning toward creativity and personal touch to increase sales likelihood and conversion on both digital and in-person transactions. Person...

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How to Edit an Amazing Virtual Twilight for Real Estate Photo Editing

March 4, 2022

How to Edit an Amazing Virtual Twilight for Real Estate Photo Editing Real estate listings are highly competitive. The best real estate photos should have a combination of external and internal factors. Remember that the ambiance and overall property appeal can significantly affect a homebuyer&#8217;s decision. If you&#8217;re hiring real estate photo editing servic...

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15 Best Virtual Staging Apps and Software for Real Estate Agents in 2022

February 18, 2022

15 Best Virtual Staging Apps and Software for Real Estate Agents in 2022 There are infinite ways to present rooms, properties, or houses in 2022. Most platforms accommodate various file types, from 3D graphics to virtual tours. With innovative technology at your fingertips, it&#8217;s easy to pull off excellent post-production methods even with minimal technical skills...

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Top 6 Picks Best Canon Lens For Real Estate Photography in 2022

January 28, 2022

Top 6 Picks Best Canon Lens For Real Estate Photography in 2022 Your tools can make or break your success in the real estate photography industry. Your cameras and lenses determine the quality of the image you&#8217;ll produce, which is why you should invest in the best Canon lens for photography. Using the best lens for Canon and hiring professional photo edi...

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A Straightforward Guide to Effectively Remove Shadows From Photos

January 7, 2022

A Straightforward Guide to Effectively Remove Shadows From Photos Regardless of how much lighting you have during your photoshoot, your real estate photos will unavoidably have distracting dark areas depending on the angle and time of the day. Your exterior images will likely have shadows that can cover or distort some of the home’s best exterior features. You c...

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How to Create Green Lawn in Photoshop for Attractive Real Estate Photo Editing

December 24, 2021

How to Create Green Lawn in Photoshop for Attractive Real Estate Photo Editing Human beings are highly visual creatures, which is why imagery is crucial, especially in digital platforms like ecommerce or real estate listings. How your home looks in photos can create an impression – and this impression can significantly influence a buyer&#8217;s final decision. A well-maintai...

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10 Best Photoshop Plugins For Real Estate Photographers in 2022

December 11, 2021

10 Best Photoshop Plugins For Real Estate Photographers in 2022 Real estate photographers should prioritize post-production on property images to generate high-quality photos that attract homebuyers. There are many free real estate photo editing software, and their built-in features can create breathtaking real estate photos with the help of Photoshop plugins....

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Virtual Staging in Real Estate: Top 7 Ways to Dress Up Emptiness

November 25, 2021

Virtual Staging in Real Estate: Top 7 Ways to Dress Up Emptiness In the real estate industry, home staging develops a residence for sale by making the property look appealing. The staging method allows potential buyers to visualize themselves in the space, increase the property&#8217;s value, and demonstrate the home&#8217;s potential through visual appeal. Tra...

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10 Amazingly Best-Kept Secrets for Selling Your Home

November 12, 2021

10 Amazingly Best-Kept Secrets for Selling Your Home Regardless of how appealing or valuable you think your home is, you shouldn&#8217;t expect to sell it off quickly, primarily due to the highly competitive real estate industry. Home buying is a long and often complicated process that requires skills and strategies to succeed. If you&#8217;ve been ...

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How to Set Your Real Estate Photography Pricing: 10 Effective Tips for 2021

October 15, 2021

How to Set Your Real Estate Photography Pricing: 10 Effective Tips for 2021 Working as a real estate photographer is a great way to earn money but keep in mind that you can only profit from this career if you know how to price your offerings. Setting the price of your photos too low can prevent you from earning while setting it too high will likely encourage clients [&hel...

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A Complete Step-by-Step Tutorial on Exterior Object Removal

September 30, 2021

A Complete Step-by-Step Tutorial on Exterior Object Removal Using a clutter-free photo is vital in real estate photography. A property free of disarray will look bigger and brighter in pictures and leave a lasting and positive impression on potential homebuyers. However, you can’t always declutter before taking photos; it’s best to use professional editing...

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