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Introduction for Real Estate Photography

Introduction for Real Estate Photography

Hi my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography. Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas.<br/><br/><h2>Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.</h2><br/>Firstly, it's important to remember that though there are formulas and rules of real estate photography that you'll be thinking about every shoot, every agent and broker has different preferences and goals, depending on their taste and the distinctive characteristics of the listing. Therefore after you've met the agent and gone through baseline introductions, ask them to give you a tour of the property so they can voice any specific shot ideas,angles are elements of the property they especially want to capture.<br/><br/>This will give you a good sense of their marketing goal and the layout of the house so you can mentally prepare for the forthcoming shoot. Don't hesitate to respectfully raise concerns if agent has a poor shot idea that you know won't work. In these situations you may want to take the shot and show them it's a bad idea rather than trying to describe why. Nonetheless, the ultimate goal is to give the agent what they want, so be compliant and experiment with bizarre ideas if necessary.<br/><br/>Sometimes you may even be surprised. After you've gotten a tour from the agent, start prepping the house for photos. This means turning on all light fixtures and lamps, pulling up blinds and hiding remote controls, Kleenex boxes, sponges and any other items inside that will show poorly in photos and make it difficult on your <a href="https://www.phixer.net/">real estate image retouching company</a>. For staged houses, you probably won't have to move anything out of the way but in properties where the homeowners are still living there, you may have to hide some personal items and declutter a bit. Remember you have a limited amount of time to finish the shoot, so if the house is overly cluttered or unprepared for shooting, ask the agent whether you should reschedule or if they're comfortable shooting the property in its present condition. There's only so much you can do and you're a photographer not a home cleaner/stager.<br/><br/><h2>Do not spend more than 15 minutes prepping the property.</h2><br/>Do what you can within that limit, however moving heavy furniture, decluttering every room, sweeping etc are not your responsibilities. If you have time, avoid including the following items in your shots; bath mats, small carpets or mats on the kitchen floor, modems and bundles of cords, the homeowner's personal photos, toothbrushes, shampoo bottles and personal toiletries in general, trash cans, bedside alarm clocks, home phones, dog beds, litter boxes and anything else that will negatively affect the marketability of the listing. Usually these items can be gently move to the outside of the frame of the photo, then returned once you finish capturing the space. A note on blinds, in general all window blinds should be pulled up there are few exceptions to this rule, so leave the blinds up if;<br/><br/>A. The view outside is really unpleasant, for example there's a dumpster and industrial refinery, a chaotic construction site or anything else that would devalue the listing.<br/><br/>B. If the agent and insists for whatever reason, on leaving them down, you are after all working for them.<br/><br/>And lastly:<br/><br/>C. If the blinds are broken and won't stay level or pull up entirely. Sometimes excessively heavy blinds can be problematic and it's best not to risk pulling them off the wall. Leave the blinds down and twist them open so light can come through the windows. Other notes on prepping the house; make sure you remove security signs from the front yard before taking exterior shots, also hoses should be either coiled or removed from view.<br/><br/>Garage doors should be closed and garbage cans either moved into the garage or out of view. In kitchen's especially, make sure you double check for cabinet under lighting and turn the stove lights on. Dining room and breakfast table chairs should be tucked in even and orderly. Fans, fireplaces, TVs in any other kinetic features of the listing should be turned off. These objects will appear blurry and disorienting once the disparate exposures are fused by your real estate photo retoucher into an HDR composite.

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4 Reasons Real Estate Photographers Love Virtual Staging

April 6, 2021

4 Reasons Real Estate Photographers Love Virtual Staging
Photo Editing, Photography Marketing, Real Estate Photo Editing

In 2021, more people are looking for comfortable homes, and bare real estate properties no longer reflect their potential as effectively. A survey held by the National Association of Realtors revealed that 10% of agents think buyers believe properties for sale should look like those seen on television.

Historically, real estate developers showcased model properties for potential buyers. Since the internet has made shopping for homes online easy and convenient, real estate agents need to use more modern marketing methods. Technology has opened doors to innovative solutions for traditional problems. The ecommerce industry has aggressively flourished along with conventional brick and mortar retail shops.

In the same manner, real estate industry professionals use time management apps, planning programs, and inventive marketing solutions like virtual real estate staging to maximize reach and sales.

What is Virtual Staging

Virtual staging is the digital equivalent of home staging. It’s the process of enhancing the appearance and appeal of an existing property by decluttering and redesigning the space. According to the National Association of Realtors (NAR), 83% of real estate agents said that home staging enabled the buyers to imagine the property as a potential home.

Here’s how Phixer’s Virtual Staging process for photographers works: Photographers take high-quality empties first. These images are then passed to virtual staging editors who correct lighting, texture, dimension, and apply furnishings aligned with the target market, saving time, money, and upping listing caliber.

Photographers consider virtual property staging as a total no-brainer solution in property promotions. Here are some of the reasons why they prefer virtual real estate staging:

Virtual Home Staging Advantages for Professional Real Estate Photographers

1. Lesser cost than traditional home staging

A few decades ago, real estate developers had to build showcase rooms for brochures and other promotional photos by renting or buying expensive aesthetic pieces and furniture. With recent breakthroughs and improvements in 3D imagining technologies, customers can view digital showrooms at a significantly lower cost.

Photographers also prefer digital staging because they don’t have to travel to different locations. Aside from that, there may be lighting constraints, so they can’t shoot at night. Ultimately, digital staging costs lesser time and effort.

2. Modification on lighting and textures

Real estate photographers may have issues with the products in the property or showcase room. Replacing or removing obstructive objects might be expensive or a hassle altogether. Virtual home staging allows texture and lighting modifications to ensure maximum aesthetic value.

You can digitally alter artificial lighting to look like natural daytime brightness and remove shadows. You can also remove or add textures to enhance the room’s homey qualities.

3. Accurate scaling and dimensions

Inaccurate scaling is one of the unavoidable concerns that photographers face in the real estate industry. Several factors like blockage, perspective, and lens sizes could cause objects to appear smaller or larger than they are. Conducting partial photo manipulations could make the entire image look unnatural altogether.

A virtual staging service will adjust the dimensions and ensure that the whole property looks as realistic as possible.

4. Designed according to the target market

Photographers often depict specific real estate properties according to what appeals to their target market. However, they may want to remodel or reimagine one property to suit another demographic. Time and budget constraints might hinder potential sales.

For example, a sizeable 2-bedroom apartment unit situated near schools and offices could appeal to a broader age range. Professional virtual property staging saves money and time on creative redecorations and adjustments. You can reimagine one listing in several colors or styles.

Virtual Staging Service

You might want to conduct an aesthetic review to see why some of your excellent properties don’t sell as fast as others. The images may not be as appealing as their competitors’, and you may need to update them. Companies like Phixer specialize in virtual real estate staging to ensure that companies maximize the property’s potential and appeal.

Frequently Asked Questions

Does virtual staging replace good photography?

No. It builds on quality photography. Clean, high-resolution shots are vital; virtual staging enhances them further.

Will virtual staging adjust for skewed perspectives?

Yes. Editors correct perspective, scaling, and lens distortion during staging.

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