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Introduction for Real Estate Photography

Introduction for Real Estate Photography

Hi my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography. Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas.<br/><br/><h2>Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.</h2><br/>Firstly, it's important to remember that though there are formulas and rules of real estate photography that you'll be thinking about every shoot, every agent and broker has different preferences and goals, depending on their taste and the distinctive characteristics of the listing. Therefore after you've met the agent and gone through baseline introductions, ask them to give you a tour of the property so they can voice any specific shot ideas,angles are elements of the property they especially want to capture.<br/><br/>This will give you a good sense of their marketing goal and the layout of the house so you can mentally prepare for the forthcoming shoot. Don't hesitate to respectfully raise concerns if agent has a poor shot idea that you know won't work. In these situations you may want to take the shot and show them it's a bad idea rather than trying to describe why. Nonetheless, the ultimate goal is to give the agent what they want, so be compliant and experiment with bizarre ideas if necessary.<br/><br/>Sometimes you may even be surprised. After you've gotten a tour from the agent, start prepping the house for photos. This means turning on all light fixtures and lamps, pulling up blinds and hiding remote controls, Kleenex boxes, sponges and any other items inside that will show poorly in photos and make it difficult on your <a href="https://www.phixer.net/">real estate image retouching company</a>. For staged houses, you probably won't have to move anything out of the way but in properties where the homeowners are still living there, you may have to hide some personal items and declutter a bit. Remember you have a limited amount of time to finish the shoot, so if the house is overly cluttered or unprepared for shooting, ask the agent whether you should reschedule or if they're comfortable shooting the property in its present condition. There's only so much you can do and you're a photographer not a home cleaner/stager.<br/><br/><h2>Do not spend more than 15 minutes prepping the property.</h2><br/>Do what you can within that limit, however moving heavy furniture, decluttering every room, sweeping etc are not your responsibilities. If you have time, avoid including the following items in your shots; bath mats, small carpets or mats on the kitchen floor, modems and bundles of cords, the homeowner's personal photos, toothbrushes, shampoo bottles and personal toiletries in general, trash cans, bedside alarm clocks, home phones, dog beds, litter boxes and anything else that will negatively affect the marketability of the listing. Usually these items can be gently move to the outside of the frame of the photo, then returned once you finish capturing the space. A note on blinds, in general all window blinds should be pulled up there are few exceptions to this rule, so leave the blinds up if;<br/><br/>A. The view outside is really unpleasant, for example there's a dumpster and industrial refinery, a chaotic construction site or anything else that would devalue the listing.<br/><br/>B. If the agent and insists for whatever reason, on leaving them down, you are after all working for them.<br/><br/>And lastly:<br/><br/>C. If the blinds are broken and won't stay level or pull up entirely. Sometimes excessively heavy blinds can be problematic and it's best not to risk pulling them off the wall. Leave the blinds down and twist them open so light can come through the windows. Other notes on prepping the house; make sure you remove security signs from the front yard before taking exterior shots, also hoses should be either coiled or removed from view.<br/><br/>Garage doors should be closed and garbage cans either moved into the garage or out of view. In kitchen's especially, make sure you double check for cabinet under lighting and turn the stove lights on. Dining room and breakfast table chairs should be tucked in even and orderly. Fans, fireplaces, TVs in any other kinetic features of the listing should be turned off. These objects will appear blurry and disorienting once the disparate exposures are fused by your real estate photo retoucher into an HDR composite.

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How to Find the Best Real Estate Photo Editing Company

October 26, 2017

How to Find the Best Real Estate Photo Editing Company
Real Estate Photo Editing

October 26, 2017

High-quality images are needed by all types of business, most especially in the real estate industry. Photos are effective tools in selling, no matter what the product is. Whether you’re a realtor or a real estate photographer, ensuring that photos wow your potential clients is your number one priority.

This is why you need to invest in amazing photo editing. Aside from making sure that you get a professional photographer to take photos of the property, having a great team of photo editors will ensure that you have high-quality images. Photo retouching is serious and it can make or break your business.

Where to look for a trusted real estate photo editing company

There are already a lot of image editing solutions companies around the globe. There are a ton of options depending on the type of retouching that you need to be done. If you’re looking for a real estate photo editing company, use the following resources to hire one:

• Search online. Many photo editing companies are usually located in different countries. Although the headquarters and main offices are in the US, the services are outsourced to trained professionals abroad. Just search for real estate photo editing companies and the companies will pop up in your search. Look into their sites and check if they are credible enough to work with.

• Ask friends for recommendations. If you have friends who have recently worked with photo editing companies, you can ask them for recommendations. This is an easier way to get options from people that you trust. Make sure that they have positive feedback for these companies, as well.

If you have a few companies on your list, narrow down your choices to five or fewer companies. Make sure that you go for those that are professional and have been working in the industry. Having a few choices will ensure that you hire the best one.

Factors to consider in hiring a photo editing company

Once you’ve found a company, you have to scrutinize it in order to find a reliable one that produces high-quality images. It’s not enough to hire the first one that you happen to stumble upon.

Here are the factors that you need to consider before you hire a photo editing company to do the work for you.

• Experience. The company needs to have a good amount of experience in the real estate industry. Look into how many years they have been in business. Go for those that have been around for 10 years or more. This ensures that they have dealt with different images and properties. Those with a wide experience can provide you with professional editing and images.

• Technical knowledge and technological expertise. Verify if they use the newest technology and programs for the job. Usually, just having updated technical knowledge will improve the output of the team. Having the right software affects how efficient and effective the company is. They should be able to retouch the most challenging photos and produce the best images.

• Customer feedback. Make sure that you check the reviews left by their previous clients. This gives you the assurance that they always leave their customers feeling satisfied with the output and that they are professional with the work that they do. Check if they have negative feedback and unsatisfied customers. This is a red flag when it comes to outsourcing your retouching work.

• Portfolio. Ask for the company’s portfolio, especially for real estate images that they have worked on. Make sure that they can provide you with a recent portfolio of relevant images that work for your industry. Check if the quality of work that they do is at par with your brand. This will help you make your decision and check if you can get a consistent look in all your photos.

• Turnaround time. Different companies have a different turnaround time for the certain volume of photos. You need to specify the work you require and ask for their expected turnaround time. There will be times when the set time will increase depending if it’s peak season or not. It’s best to go for those who can be flexible and fast with their turnaround time as speed is essential to the business, especially when it comes to keeping up with the competition.

• Pricing. Some companies already specify their pricing depending on the services that they offer. There are those that charge an hourly rate while others go per image or per project. There will also be an additional charge for rush retouching. This is something that you have to tell the company, especially if you need the images right away.

• Support team. Having a local support team can make a great deal of difference if you’re encountering issues with the output. A communicative team will not leave any of your questions unanswered. You are able to discuss queries and openly discuss ideas.

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